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North Carolina Fleet Uses Tankers to Promote Hospice

WaccamawApril 9, 2009 - As it delivers gas along one of its busiest routes, a Selma, North Carolina-based transport company is spreading the word about the capital campaign to build a hospice center in Johnston County.

Waccamaw Transport has plastered large decals of the campaign logo on both sides of three shiny tank trailers. The tractor-trailers supply gas to stations along U.S. 70 in Clayton and beyond to Capital Boulevard in Raleigh and on to Cary.

"Most people know about hospice," says Danny Page, the company vice president who came up with the idea. "But they may not know about the SECU House in Johnston County."

The capital campaign of the Johnston Memorial Hospital Foundation is raising $3.8 million to build an 18-bed inpatient and residential center on the former Bingham Park property behind the Johnston Medical Center campus in Smithfield.

Page thinks Johnston residents who work in Wake County may see the tankers as they commute. And for residents of other counties, the rolling billboards may raise awareness about hospice services closer to home, he adds.

Page says he's schooled the drivers about the SECU Hospice House so they can answer questions along their route. They carry brochures in case someone wants printed information about the project. A telephone number is included on the decal, which reflects light and can be seen at night.

Page says he'll display the decals through the spring of 2009. In addition, the company has contributed money to the campaign. And he would like employees to remain involved, perhaps as volunteers, when the Hospice House opens later this year.

"We think it's a wonderful project," he says. "And we feel privileged and happy to support it."

Questions on this article should be directed to:

John Gaither, Vice President, Melton Technologies, Inc.; Tel: 800-888-1246 X202; Fax 336-659-9406; jgaither@meltech.com

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